The $1 Billion Explainer Video

If you’ve been on the Internet, you’ve probably seen the explainer video for Dollar Shave Club. It has over 22 million views on YouTube. In case you haven’t seen it, here it is:

Dollar Shave Club is a business idea that was started by Michael Dubin and Mark Levine. Two guys who met at a party and spoke of their frustrations with the cost of razor blades. So they did something about it.

It’s a simple idea for a business. A monthly subscription for cheap razor blades. But what really made it a success was their video that promoted the idea. It’s humorous and different. Or, at least it was at the time they made it. Lots of companies have tried to imitate their video. Few have been as successful. But, in running a company that makes videos for businesses, I’ve had a lot of clients ask me if we could make a video like that. And of course, we can. Though that doesn’t mean it’s going to go viral. That’s a topic for another post.

The point of this blog entry is to show how important a video promoting your business can be. Dollar Shave Club just sold to Unilever for $1 Billion. That’s absolutely incredible!

A good explainer video isn’t everything. Running a business isn’t easy! Heck, we’ve had all sorts of ups and downs here at SDS. But it’s certainly something that can boost your business idea into a success and is a key element.


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